All Features

Website Management Features

Main website features

  • Use our "point and click" editor to edit your web pages on the fly
  • Use FTP to upload and download files to your site
  • Create an unlimited amount of content such as pages, menus, blogs, forums, contact forms, etc
  • Make any area secure (for customers, members or employees only)
  • Allow customers to be automatically notified when you create a blog post or add a new product
  • Share and syndicate any type of content using RSS
  • Build communities using forums, blogs and collect customer comments on any type of content
  • Hosted and constantly monitored in a secure, reliable enterprise environment
  • Advanced hardware and software security features in place

Content management and publishing features

  • Publish any type of content: Announcements, FAQs, Literature
  • Set Release and Expiry dates on your content
  • Create an unlimited amount of content such as pages, menus, blogs, forums, contact forms, etc
  • Make any type of content secure (for customers, members or employees only)
  • Create micro-communities by allowing customers to comment on any type of content
  • Create re-usable content snippets which you can use anywhere
  • Allow customers to search the content on your site
  • Use a Microsoft Word like WYSIWYG editor to edit your web pages
  • Point and Click to add forms and collect payments
  • Mistake Proof - Archiving and Rollback for every web page and template layout
  • Automatically save a working copy of a web page until you publish it
  • Apply content approval rules to any web page, store, blog, customer comment or forum
  • Create your own meta data tags and easily add them to any web page

Create multiple secure member only areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
  • Manage your customers' access to any secure area
  • Set expiry date for customer access to any secure area
  • Easily email login details to every customer in a secure area
  • View Reports on customer activity in each secure area

RSS feeds

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and FAQs etc
  • Set update frequency of your RSS channels
  • Reports on RSS usage and items selected from within a feed

Easy point and click web form builder

  • Point and Click to build unlimited customer inquiry forms
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every inquiry into your customer database
  • Choose to be notified of inquiries via email and/or SMS text message
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow refer-a-friend functionality within web forms
  • Add CAPTCHA Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web forms to any web page hosted with Spitfire or elsewhere
  • Customize the landing page customers see after submitting an inquiry
  • Customize auto responder email sent to customers after they make an inquiry

Easily create communities

  • Create an unlimited number of forums
  • Set moderation level on new customer posts
  • Customers can subscribe to any thread and be notified when new posts are added
  • Create special "Members Only" areas (for customers, employees, managers etc)
  • Set release and expiry date on your content
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts
  • Limitless customization of forums

Powerful blogging features

  • Full featured blogging platform
  • Customers can leave comments on any blog post - moderated or not, it's your choice
  • Approve all incoming trackbacks
  • Trackback to any other blog
  • Permalink
  • Set automatic release dates for blog entries
  • Tagging of posts with Tag cloud module included
  • Blog calendar module
  • Display the most recent blog post module
  • Display blog post by month module
  • Reporting on blog readership
  • Integrated RSS channel for each blog
  • Make your blog secure
  • Limitless customization of blogs
  • The ability to import a WordPress or TypePad blog into Spitfire

Photo gallery features

  • Create and publish an unlimited number of photo galleries
  • Easily add a photo gallery to any web page
  • Add a description to any photo
  • Customize the layout and appearance of photo galleries

Site search features

  • Create any number of site searches that can search through any type of content
  • Create specialized search, e.g. search through only web pages, or search through only forums
  • Create specialized search to search through a particular secure area only
  • Reports on customer searches and results selected from each search
  • Limitless customization of search results

On site advertising

  • Sell advertising space on your site
  • Create any number of stationary or rotating advertisements
  • Display images, HTML snippets or Flash objects as ads
  • Get reports on the number of impressions and click thrus for any period
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E-Commerce Features

Main E-Commerce features

  • Sell real products or electronic products like Ebooks or MP3s
  • Book events and seminars while automatically managing capacity
  • Give individualized discounts to any customer for any store or item
  • Your customer database will grow as customers buy or interact with your online shop
  • Inventory management control
  • Cross and upsell features
  • Multi-currency / international currency support
  • Sell Gift Vouchers
  • SEO integration into Google, Yahoo and Microsoft Live
  • Sophisticated ready-to-go reporting, no need to add any code to your web pages
  • Limitless customization is possible
  • Keep a detailed history of all past customer purchases
  • Give loyal customers individualized discounts. You can apply a different discount for every customer
  • Allow customers to view their past orders and even re-download any e-Products previously purchases via secure "member only" areas
  • Setup reoccurring orders and payments. Automatically emails invoices to customers
  • We can customize and extend the store and shopping cart to suit your business
  • For faster management use Import feature to manage your entire online shop including products, pricing, catalogs, grouping, inventory control and more from a single Excel file
  • Export your entire product catalog in one click. Make changes and re-import
  • XML feed of all products to use with 3rd party affiliate network such as ClixGalore
  • Use our simple web-based interface to manage your online shop
  • System utilizes Ajax technology for better customer experience

Stores catalogs and products

  • Create an unlimited number of stores, catalogs & products
  • Set Release and Expiry on any store, catalog or product
  • Sell electronic products. Limit how many times and where they can be downloaded from
  • Set product weight / volume for any product to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
  • Use Buy and/or Get-a-Quote option for checkout. The buy option will force customer to pay for goods.
  • Make any catalog secure
  • Selectively hide prices. For any catalog, hide product prices on the public site and display for existing customers
  • Configure the order in which catalogs or products are ordered and displayed
  • Use sophisticated product search module to allow customers to search by keywords, within a catalog, within a price range and choose how they want the products listed
  • Put any product On Sale. This crosses out the products retail price e.g. was $199 now only $99
  • Collect customer comments and reviews on any product

E-Commerce reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track shopping cart abandonment rates and where customers abandon in the online store
  • Report on top Catalogs and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Geo-location reporting. See a map of the world world
  • Track usage for any catalog or product on an aggregate basis
  • Save any report and run an analysis later
  • Export any report to Microsoft Excel for further analysis

Completely customize your store, catalogs and checkout

  • Limitless customization of the store, product displays, shopping cart and the checkout process
  • Limitless customization of invoices and quotes emailed to customers

Inventory control and drop shipping support included

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow any out-of-stock product to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

International currency and shipping support included

  • Be local, sell global with multi-currency support
  • Set prices for products in any currency
  • Setup shipping options for various countries
  • Setup tax codes for various countries
  • Support for many payment gateways throughout the world

Up sell and cross sell

  • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
  • Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit
  • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender

Integrated affiliate marketing features

  • Setup any number of Affiliate Programs
  • Report across an Affiliate Program or measure an individual affiliate's performance
  • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), inquiries made etc
  • Easily email Affiliate Program details to subscribers of an Affiliate Program

Create gift vouchers

  • Create any number of Gift Vouchers with any dollar value
  • Gift Vouchers can be redeemed to buy products in your online shop

Easily connect to a payment gateway

  • Integrated with popular payment gateways throughout the world such as Authorize.net
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway
  • Integrated with World Pay for a wide range of currency support
  • Google Checkout
  • Use Process Offline and process payment using existing POS system

Offer discount coupons

  • Create any number of discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes

Shipping options

  • Setup any number of shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for any shipping option
  • Integrated with USPS and FedEx for real-time shipping charge calculation

Tax code abilities

  • Create any number of tax codes and rates for any country that you operate
  • If in USA automatically apply relevant state tax rate at checkout to products and shipping charges
  • Apply tax codes easily to products and shipping charges
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Email Marketing Features

Main email marketing features

  • Choose over 200+ design templates
  • One-off and loyalty based campaigns
  • For the first time go beyond open rates and bounces reporting and see what actions customer take
  • Integrated customer database that grows as customers subscribe or interact with your website
  • Use the Customer Report Generator to dice and slice your customer database for better targeting and results
  • Systems to increase email deliverability and reducing spam
  • Grow your customer database every time your customers subscribe to a newsletter
  • Centrally manage your customer's campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis

Marketing features

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or any one else before finalizing

Email list creation

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Easily add a subscription box to any web page hosted with Spitifre or elsewhere to allow customers to subscribe to your newsletters
  • Customize the landing page customers see after subscribing to your list
  • Customize auto responder email sent to new subscribers after they subscribe
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

Advanced email marketing reports

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
  • For the first time track customer Actions e.g. customer made a purchase, customer made an inquiry and so forth
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Live Feed of Customer Actions
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Anti-spam features

  • Double Opt-In mechanism to prevent spamming
  • Unsubscribe link on all newsletters
  • From email address verification
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CRM Features

Main CRM - customer database features

  • Create any number of customer inquiry forms
  • Easily add your web forms to a web page hosted with Spitfire or any other hosting company
  • Use customizable business workflows to setup notifications via email or SMS when customers inquire
  • Use the Customer Report Generator to dice and slice your customer database
  • Grow your customer database every time your customers inquire or interact with your website
  • Keep a history of all past customer inquiries
  • Allow customers to view their past inquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business

Lead management reporting

  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis
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Business Intelligence

Main business intelligence & analytics features

  • Spitfire gives you a real-time, birds eye view of your online business
  • No need to add extra analytics tracking codes to the pages. It's taken care of automatically
  • Our analytics tell you your top performing pages, most popular products, sales and order volumes, newsletter subscription losses and gains, web form submission volume - everything you need to know to improve your business
  • Use the Customer Report Generator to dice and slice your customer database
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis
  • Track and view the actions of each individual customer or groups of customers
  • Geo-location reporting. See a map of the world world

E-Commerce reporting

  • Sophisticated customer reporting framework
  • Sophisticated e-commerce reporting framework
  • Track sales and payments
  • Track usage for any product or catalog on an aggregate basis
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Other Features

Web applications

  • A framework to create any type of content, e.g. job listings, real-estate listing, a car catalog etc
  • Create any number of web applications
  • Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
  • Allow customers to search within any web app on your site. The system will generate a search form that matches the schema of your web app
  • Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do
  • Make any web app item secure
  • Easily share and syndicate any web app items using RSS
  • Allow customers to submit comments on any web app item
  • Report on web apps and drill down to see item usage
  • For faster management use Import feature to manage your entire web app catalog of items from a single Excel file

Booking events and seminars

  • Allow customers to book into events
  • Automatically manage capacity
  • Use inbuilt follow-ups framework to remind attendees of upcoming events
  • Collect payments with bookings
  • Customize the landing page customers see after booking
  • Customize auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

Integrated email

  • POP3 / IMAP email. Use with Outlook, Thunderbird or any other popular email program
  • Web mail interface
  • Unlimited Aliases for each mailbox
  • Catch-all address
  • Out of Office Auto Responder
  • Mail Forwarding

Search engine optimization

  • Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every catalog and product
  • Search Engine Friendly URLs. Catalog and product names used in URLs to maximize search engine friendliness

Accessibility

  • Web-based Admin - Update your site from anywhere in the world
  • FTP files and folders
  • Import / Export options
  • Extensive Web Services framework

Administrative tools

  • Easily add and manage Users and Roles
  • Customize granular permission levels for a role
  • Create your corporate taxonomy and assign content to various categories for easier publishing
  • Customize and extend the Customer Database to suit your business

Business workflow engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set SLA's (Service Level Agreements)
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer inquiries, orders, bookings as well as for content approval

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